Business Archive

6 Shortcuts to Persuasion

In this animated video Dr. Robert Cialdini & Steve Martin go over the following 6 Principles of Persuasion: Reciprocity Scarcity Authority Consistency Liking Consensus They give concrete examples and case studies of their research and how it can be applied.  

Is Your Company A Verb?

This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. It illustrates how brands started and the importance of building brands. Is your company a verb?

The Gig City: Where Bandwidth is no Longer an Issue

What happens when technology meets creativity in Chattanooga, Tennessee? “The Gig City”. Thanks to a 1 Gigabit-per-second fibre Internet service, known as “The Gig”, all residents and businesses in a 600 square mile radius, will see an increase in bandwidth of 20-200x faster  removing the pipe limitations seen in most metropolitan …

Anatomy of A Web Business

I’m a big fan of DIY and their WordPress Thesis Theme. Over the past year or so they’ve come up with some really great information not only pertaining to blogging but also online business. Recently they posted an article called The Anatomy of a Web Business (The 10 Body Parts)…I …