6 Shortcuts to Persuasion

In this animated video Dr. Robert Cialdini & Steve Martin go over the following 6 Principles of Persuasion:

  1. Reciprocity
  2. Scarcity
  3. Authority
  4. Consistency
  5. Liking
  6. Consensus

They give concrete examples and case studies of their research and how it can be applied.


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